Media Interaction Lab

We inspire the world with textile interfaces…
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Our research lab is hosted at the Department of Digital Media at the University of Applied Sciences Upper Austria | School of Informatics, Communication and Media in Hagenberg. The Media Interaction Lab integrates research with education, providing students with a project-based learning environment. The lab was founded back in 2004. After years of extensive research in virtual reality and tabletop interaction, our lab continued its journey towards large interactive surfaces, creative environments, and smart textiles, which is still a major research focus within our lab. In the last couple of years we have increased research efforts in more hardware-related domains, such as sensing technologies and hardware design. These efforts also manifest in recent projects with automotive companies, where one major goal is to develop and investigate next-generation interfaces for cars.


Take a quick glance at our current projects.


We are contributing in the development of an innovative HMI concept as well as novel input modalities for the new Electric L-category vehicle demonstrator. Our aim is to increase user experience, usability, and driving range through the use of an on-board information system.


  • Innovative HMI dashboard
  • Knitted smart textile seat cover

Computer Vision

We work on machine-learning algorithms to process, understand, and retrieve information from images, videos, and similar sensor data. For example, the project BAMBI uses camera drones and artificial intelligence to monitor animals in the wild. The project aims to analyze the long-term development of wildlife populations to identify impending ecological problems, such as biodiversity loss or overpopulation, on time.



TextileUX proposes the creation of a multi-functional textile-based sensing platform to enable computational environments to be embedded seamlessly into our lives. It aims to broaden the knowledge base at the intersection of material, textile and computer science.



DigitalWerk pursues the goal of imparting competencies in the field of robotics for any age group, through school and university, and beyond professional life. We contribute by developing and executing workshops on co-creating technology with the general public at festivals, courses, and summer schools.


Innovation Playground

Innovation Playground shows that conscious design of an interior environment and an accompanying tool set with respect to established creative methodologies can lead to more efficient meetings and workshops that can boost company innovation.


Want to join us?